Are you a Travel Influencer? - Travel Biz CEO

Episode 4

Travel Inflencer

Are you a travel influencer?

When you hear the word “influencer” what is your immediate reaction?

Over the years it’s gotten a bad reputation. Our take? Let go of the negative connotations and imagery that comes with “influencer” and embrace the model of the influencer in your marketing strategy. 

An influencer is someone who influences others and that can be done in a lot of different ways with travel. It’s more than a title (in fact, please don’t change your title to Travel Influencer). It’s a mindset shift we encourage you to embrace.

If you are looking to build an online community, lead group trips, or want to connect more with an ideal client, you don't want to miss this episode.

For transcripts visit www.kinshiptravelacademy.com/blog/travel-influencer

Meet your podcast hosts:

Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program at www.kinshiptravelacademy.com


About the Podcast

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Travel Biz CEO
A show for modern travel advisors, created by modern travel advisors

About your hosts

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Krystal Eicher

Co-Founder Kinship Travel Academy and Host of Travel Biz CEO

Krystal is the self appointed Girlfriend Getaway Guru. Her travel business, Serendipitous Traveler focuses on girlfriend getaways.

Krystal learned early in her travel career of the importance of niching far down and focusing on your ideal client. Using her background in marketing from previous careers, she mentors other travel advisors and encourages them to focus not on the style of travel, but on the traveler themselves.
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Ashley Metesh-McCoy

Ashley Metesh-McCoy is the Co-Founder of Kinship Travel Academy and host of this podcast. As the self appointed Business Operations Nerd of KTA, Ashley mentors other agents in setting up effective systems in their travel business to make things run more efficiently.

Ashley is also the Owner/Founder of the Host Agency Kinship Vacations whose self designed education platform won her ASTA's (American Society of Travel Advisors) 2019 Entrepreneur of the Year.