Ideal Client Specialization - Travel Biz CEO

Episode 3

Ideal Client Specialization

When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!”

Well what the heck does that even mean?

In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specialization. It’s time to get away from the generic specialities and go narrow and deep in your marketing plan.

For more on this check out this blog: https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown


To grab the transcript for this show click here:


Meet your podcast hosts:


Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program here


About the Podcast

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Travel Biz CEO
A show for modern travel advisors, created by modern travel advisors

About your hosts

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Krystal Eicher

Co-Founder Kinship Travel Academy and Host of Travel Biz CEO

Krystal is the self appointed Girlfriend Getaway Guru. Her travel business, Serendipitous Traveler focuses on girlfriend getaways.

Krystal learned early in her travel career of the importance of niching far down and focusing on your ideal client. Using her background in marketing from previous careers, she mentors other travel advisors and encourages them to focus not on the style of travel, but on the traveler themselves.
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Ashley Metesh-McCoy

Ashley Metesh-McCoy is the Co-Founder of Kinship Travel Academy and host of this podcast. As the self appointed Business Operations Nerd of KTA, Ashley mentors other agents in setting up effective systems in their travel business to make things run more efficiently.

Ashley is also the Owner/Founder of the Host Agency Kinship Vacations whose self designed education platform won her ASTA's (American Society of Travel Advisors) 2019 Entrepreneur of the Year.