Get Your GROUP On: How to sell group travel as the group leader - Travel Biz CEO

Episode 14

Get Your GROUP On

We are back!

Welcome back to Season 2 of the Travel Biz CEO Podcast. We are so excited to kick off our second season of Travel Biz CEO with a topic that is near and dear to all of us: group travel planning. 

The Group business model has a lot of appeal for travel advisors. For many it can mean fewer trips to plan, and larger commission checks. It also can lead to individual travel from your group members. 

In the travel industry the current teachings focus on the Joint Venture model: Find a pied piper or group leader and have them promote and fill the group in exchange for a share of the commission or a TC - tour conductor credit. 

However, more and more travel advisors are expressing their desire to lead group trips. And it sounds wonderful on the onset! 

The travel advisor works intently behind the scenes. They pick the right supplier. They curate an incredible itinerary. 

They go to announce, and then....crickets.

The group doesn't fill.

What went wrong?

For more information and show notes visit https://blog.kinshiptravelacademy.com/get-your-group-on/

For more information about KTA Adventures visit https://kinshiptravelacademy.com/ktaadventures

About the Podcast

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Travel Biz CEO
A show for modern travel advisors, created by modern travel advisors

About your hosts

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Krystal Eicher

Co-Founder Kinship Travel Academy and Host of Travel Biz CEO

Krystal is the self appointed Girlfriend Getaway Guru. Her travel business, Serendipitous Traveler focuses on girlfriend getaways.

Krystal learned early in her travel career of the importance of niching far down and focusing on your ideal client. Using her background in marketing from previous careers, she mentors other travel advisors and encourages them to focus not on the style of travel, but on the traveler themselves.
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Ashley Metesh-McCoy

Ashley Metesh-McCoy is the Co-Founder of Kinship Travel Academy and host of this podcast. As the self appointed Business Operations Nerd of KTA, Ashley mentors other agents in setting up effective systems in their travel business to make things run more efficiently.

Ashley is also the Owner/Founder of the Host Agency Kinship Vacations whose self designed education platform won her ASTA's (American Society of Travel Advisors) 2019 Entrepreneur of the Year.